From Technical Bottlenecks to Marketing Team Autonomy

Project Summary

BX Studio designed and developed Total Expert's new website to support three critical business objectives: retain and expand their customer base, engage prospects across their industries, and showcase both their product and broader ecosystem. We delivered a flexible, user-focused platform integrated with HubSpot, built to perform from day one.

What started as a website rebuild became the foundation for Total Expert's next chapter. A digital presence worthy of their product innovation.

Challenge

Total Expert's website was holding their marketing team back. Navigation was clunky. Site search didn’t function and personalization was impossible. They needed a complete rebuild that preserved their SEO equity, matched their evolved brand, and gave their team real control without technical dependencies that would create new bottlenecks.

Solution

We built Total Expert a website that works as hard as their team does. The new platform centralizes content management, and features a HubSpot integration enables personalization and lead tracking. Intuitive navigation and robust search help visitors find what they need fast. Custom graphics and animation bring their brand to life. The Webflow build gives their non-technical team complete control while maintaining enterprise-grade performance. Every decision prioritized user experience and long-term flexibility.

Outcome

Total Expert launched with a build their CEO called "one of the best brand assets we've ever created." The site expands customer relationships, engages prospects effectively, and showcases their complete ecosystem without the technical friction that plagued the old platform. Their marketing team updates content confidently. SEO momentum continued uninterrupted. The result? A website that performs today and scales for the next decade.

+45.0%

Engagement rate YoY

33.9%

Engagement time per session YoY

+74.1%

Direct visitor engagement rate YoY

The platform empowers their team to move at the speed of their market, personalizes experiences for diverse audiences, and positions them as the complete financial services solution they've become.

Connect with our team today for a complimentary Webflow consultation.